Image Optimization for the Web

A practical overview of image optimization for the web: why it matters for Core Web Vitals and mobile performance, and how format choice, compression, sizing, and lazy loading all work together.

Lossy vs. Lossless Compression: Understanding the Differences

How lossy and lossless compression work, which image formats use each, and when to choose one over the other.

Image File Formats

A practical guide to JPEG, PNG, WebP, AVIF, GIF, SVG, and TIFF: what each format does best and how to choose the right one for the job.

Understanding the PNG Image File Format

What the PNG format is, why it was created, its pros and cons, and when to choose it over JPEG, WebP, or GIF.